Pay Per Click & SEO Management & Consultancy
We've been producing effective organic and paid search campaigns for 8 years. We are proud to be an approachable and affordable internet market company that delivers quality results for clients in all kinds of verticals including travel, transportation, retail as well as niche ecommerce businesses.
Our success has been based largely on increasing rankings, traffic and performance organically on Google and paid search (pay per click) through Google Adwords and other networks. We dont just stop at producing traffic however. Analytics tracking, conversion optimisation, affiliate management and maintenance of online strategy are key elements that drive financial return for our clients.
Pay Per Click Management
Pay per click (paid search, PPC) is an incredibly effective tool for generating new business. It is the most controlable, scalable and measurable form of advertising for any business. Regardless of budget pay per click will be effective for most businesses and we can create and maintain an effective campaign that produces high ROI. Most budget will inevitably be focussed on Google Adwords (Googles PPC ad model).
The key focus with any per click campaign is achieving acceptable cost per sale or cost per lead. We do this through thorough analysis and understanding of all the different variables affecting performance such as but certainly not limited to: ad copy, landing page effectiveness, keyword performance and timing. For some of our larger campaigns we make over 5000 adjustments per month. This level of observation and application wont be applicable to most campaigns but even the smallest budget will benefit from our huge experience and knowledge of how how to get the best results from the pay per click advertising medium.
- We are one of the most established and longest running UK pay per click (PPC) services agencies
- We dont charge any set up fee's or insist on any tie ins
- Our pay per click service is 100% flexible, measurable and accountable
- We have a friendly hands on approach
- We offer detailed PPC online and spreadsheet reporting
- We are available via phone, email and IM every day
SEO or search engine optimisation is the process of getting a web site higher up in the rankings for relevant phrases. At its very simplest this concerns optimising the web site itself and ensuring that lots of 'quality' web sites link to that web site. 'Content is king' is an old saying in our industry and it is certainly true. Without quality and unique content its unlikely that a web site can rank well for competitive phrases.
We optimise the web site ensuring the on page content is keyword rich (not stuffed) and work on many other elements of the site such as meta tags, nagivation, url structure, indexability and for larger sites content development and adaptation.
We deploy link building strategies so that search engines can see your site is well regarded and authorative. The combination of quality content and authority is what sends clients rankings soaring.
But thats just the beginning...
Pay per click and SEO is the fuel for online revenue growth but without the engine, steering and other components maximum success wont be reached.
We design, experiment, innovate, adapt and maintain campaigns to ensure high performance. Your customers, search engines and the internet dont stay constant. Things change and your campaign needs to. We see client ROI increase over time as new technologies, ad requirements and search engine algorithms change and attemp to stay ahead. For example in the last year traffic via mobile phones to one of our clients sites has increased over 1000%. This trend will continue and so we have produced mobile specific PPC campaigns and developed a mobile optimised web site to increase conversion rate via that traffic source.
We analyse which services or products arent performing so well and how we can improve the returns. For example we can see that one of our clients has a small set of keywords which have produce a 500%+ ROI via pay per click. We ensured that we optimised the relevant pages on the site for these keywords so that the clients also drives organic traffic from searches for those phrases.
We can work with your budget to ensure your web strategy stays effective.