PPC & SEO Blog

The interface of Google Analytics has been the same for around four years now, but it has recently launched the new version of the service. This new version is designed to take account of the fact that the services offered by Analytics have dramatically expanded.

Since 2009, Google Adwords has offered an additional feature called Ad Sitelinks. The purpose of this is to allow you to include extra links in your Adwords ads that aren’t on your main landing page.

As part of their never-ending mission to perfect online search, Google recently released the Panda update.

It probably won’t surprise you to know that the industry that uses Google Adwords and PPC campaigns the most is the FMCG industry (fast moving consumer goods) – in other words, shopping. At the start of 2011, retail accounted for 54% of all Adwords advertising.

If you are going to have any success with your website, then you need to think about SEO. Optimising certain keywords can be hugely beneficial for companies looking to create an impact, but there are people out there who see the whole thing as expensive and something of a waste of time. Is it?

Everyone knows that keywords are an important part of search engine optimisation. Whether you are buying keywords for a PPC campaign or just generally looking to promote certain words or phrases on your site, it is definitely worth making sure you get the right ones.

A lot has been written on how businesses can use PPC campaigns to drive up traffic to their site and, hopefully, increase their trade as a result.

Many think the meta description might not be as important as it once was in terms of your search engine rankings, but it still plays a big part in persuading people to click through onto your website and therefore deserves attention. It also is once again directly affecting rankings.

Facebook & Twitter advertising is currently rubbish - thats some statement but one I believe holds true. Why cant these 2 online goliaths get it together and produce a real rival to Google Adwords?

GOOGLE CAMPAIGN BOOSTS GUEST HOUSE’S WEBSITE TRAFFIC BY 400%!