Use of Domains in Adwords Ads

Since 2009, Google Adwords has offered an additional feature called Ad Sitelinks. The purpose of this is to allow you to include extra links in your Adwords ads that aren’t on your main landing page.

So, if you had an ad, you would naturally want to include a link to the relevant website or page on your website as this is how pay-per-click advertising works – the whole point is that people click on your ad when they see it and get taken to your chosen landing page as a result. Ad Sitelinks allows you to include multiple links so you could, for example, include one link in your main headline that took users to your homepage and then another in the description underneath that took users to a specific, relevant page on your site.

This is all about getting as much information into a single ad as you can and maximising your Adwords PPC campaign. Recently, Adwords has added a new facet to its Ad Sitelinks feature. This recent addition is the option to have embedded links in your ads. The good thing about this is that it doesn’t add any extra lines of text to your ad. Google describe it like this: ‘text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink’s destination URL.’

This means that if the person reading your ad sees something interesting and want to know more about a specific part of your campaign, they will be able to click through onto the destination URL and get more targeted, relevant information than they would if they simply ended up on your main landing page.

It means that web users can find targeted more information more easily and, if they are more confident that they will find what they are looking for, they are more likely to click onto your ad in the first place. This means that the new Ad Sitelinks features could potentially aid the success of your PPC campaigns and so they should definitely be taken seriously.