PPC & SEO Blog

Since 2009, Google Adwords has offered an additional feature called Ad Sitelinks. The purpose of this is to allow you to include extra links in your Adwords ads that aren’t on your main landing page.

It probably won’t surprise you to know that the industry that uses Google Adwords and PPC campaigns the most is the FMCG industry (fast moving consumer goods) – in other words, shopping. At the start of 2011, retail accounted for 54% of all Adwords advertising.

A lot has been written on how businesses can use PPC campaigns to drive up traffic to their site and, hopefully, increase their trade as a result.

Pay per click is fantastic for holiday and accommodation providers as the search engines are by far and away where most holiday/hotel bookings originate from.

In examining how we can increase the performance of a pay per click campaign the key issue is addressing the reduction of the cost per conversion (cost per acquisition or cost per sale). To do this we would consider the 2 key problems affecting this:

More and more companies in Devon and beyond are selling their services on the Internet, with some hotels and guest houses, for example, using it as their sole means of advertising.

Overseas property agents can now steal a march on their rivals without breaking the bank, thanks to an innovative marketing company.

Why outsource Adwords or another pay per click campaign? You're doing fine on your own right? Well actually probably not.

A new client of saw instant and dramatic results this week. Investment and property marketing is becoming a real niche of ours.

Just recently we have had a number of very irate and upset business owners/managers coming to us after being let down by other marketing agencies. This isnt anything new but the frequency of this is rising. Why?