PPC & SEO Blog

Pay per click is fantastic for holiday and accommodation providers as the search engines are by far and away where most holiday/hotel bookings originate from.

In examining how we can increase the performance of a pay per click campaign the key issue is addressing the reduction of the cost per conversion (cost per acquisition or cost per sale). To do this we would consider the 2 key problems affecting this:

More and more companies in Devon and beyond are selling their services on the Internet, with some hotels and guest houses, for example, using it as their sole means of advertising.

Overseas property agents can now steal a march on their rivals without breaking the bank, thanks to an innovative marketing company.

Why outsource Adwords or another pay per click campaign? You're doing fine on your own right? Well actually probably not.

This time of year gets a bit quiet for many of our clients pay per click campaigns but January sees an explosion in search volumes and conversion rates!

A new client of saw instant and dramatic results this week. Investment and property marketing is becoming a real niche of ours.

Just recently we have had a number of very irate and upset business owners/managers coming to us after being let down by other marketing agencies. This isnt anything new but the frequency of this is rising. Why?

Time and again it is often a very small bunch of keywords that produce the best sales or leads but dont ever start off with a small list!

As an Google Advertising Management company one of the great benefits the Adwords system provides over its main rival (Yahoo) is the ability to control when our clients ads appear.