How Pay Per Click & Google Advertising Works

Pay per click is the only guaranteed way of getting to the top of the search engines for desired keywords and phrases.

Think of it as like a word auction. We bid for the words and phrases you want to appear for, the higher the bid the higher the position your listing/ad is displayed in search results (in combination with other factors.) The really clever bit being you only pay the bid price when someone clicks on your listing and gets to your site. Bid prices start at 3p so an awful lot of traffic is available for literally pennies.

Costs are controllable e.g. if you budget £120 per month we would cap daily expenditure at £4. If average visitor/bid cost were 10p you would get 40 visitors a day (40x10p=£4) and 1200 visitors per month.

We can see which keywords/phrases lead to enquiries or sales so we know which ones to bid for and how much it is worth bidding at. For further details about how pay per click works get in touch our visit our ppc faq's.

Along with a mass of experience managing 100s of Google advertising campaigns we use extremely sophisticated resources, software and marketing tools specific to pay per click to ensure that Google advertising campaigns are always cost effective, tailored, flexible and forever improving.

For example we:

Research keywords and phrases actually searched for
Analyze visitor prices and positions automatically and manually
Benchmark visitor cost and keyword performance
Experiment with ad copy and phrase performance
Evaluate in detail visitor behaviour and website performance
Examine routes to enquiry or sale and guide traffic through it
Conduct site evaluation and make suggestions to improve propensity to enquire/buy