In examining how we can increase the performance of a pay per click campaign the key issue is addressing the reduction of the cost per conversion (cost per acquisition or cost per sale).  To do this we would consider the 2 key problems affecting this: 

1)       Cost per click (CPC) being too high

2)       Conversion rate being too low

More and more companies in Devon and beyond are selling their services on the Internet, with some hotels and guest houses, for example, using it as their sole means of advertising.

Overseas property agents can now steal a march on their rivals without breaking the bank, thanks to an innovative marketing company.

Open Eye Marketing specialises in helping businesses direct traffic to their website using pay per click campaigns – in other words securing a number of key phrases which potential customers use in internet searches.