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GOOGLE CAMPAIGN BOOSTS GUEST HOUSE’S WEBSITE TRAFFIC BY 400%! An innovative accommodation provider is celebrating after harnessing the power of Google to treble their website traffic. The Topos Guest House in St. Austell, Cornwall is in a prime location near tourist hotspots like the Eden Project. But as a result they also have plenty of competition, so owner Greg Rasdall has had to think of ways to stay ahead of his rivals. One of those ways is the internet, and more specifically search engines like Google. Through a collaboration with Devon consultancy Open Eye Marketing, they have been able to take advantage of services like Google Local. Google Local allows businesses to achieve first page positioning by securing popular search phrases. Greg Rasdall said: “Our website was getting 10 visits per day before we used Google Local to secure phrases like ‘b&b in Cornwall’ and ‘St. Austell b&b’. “Now we are getting tonnes of traffic! It has got to the point where we are actually turning people away. “We always have good occupancy in the summer but it’s looking like we can really relax when it comes to our winter bookings now.” Andy Maclean is Managing Director of Open Eye Marketing, which handled the Topos Google Local campaign. He said “For hotels and other accommodation providers Google’s Local Business Results really represents massive potential in terms of dramatically increasing occupancy. “We all know Google is the place to look for business and holiday accommodation, and our service which guarantees first page positioning has benefitted our clients enormously!”                |