Online Cottage Advertising Boosting Occupancy

The UK holiday cottage industry is big business and many cottage owners are savvy enough to turn to online cottage marketing to boost occupancy in a tough climate.

"Online Cottage Advertising With Google Makes Sense!"

If you are searching for a cottage holiday its almost certain that you will be using Google to research your ideal destination.

We have helped a number of UK cottage owners increase occupancy through online cottage marketing in a tough economic climate.

Whilst many cottage owners have relied on passing trade, word of mouth and using expensive commission booking agents many are wise enough to realize that Google can be their best friend in terms of generating lots of bookings for no commission. We have and do run a number of succesful cottage marketing campaigns predominatly using the power of Google to drive targeted traffic to cottage websites.

There are 3 ways that we can harness Google for effective cottage advertising:

Google Local Results. The Google local results will appear at the top of Google's search results for local keyword searches i.e. 'cottage in devon'. Google will display up to 7 cottage listings including a link to a website and phone number. This is powerful stuff as its possible to secure these listings indefinitely if you know what you are doing!
Pay per click (sponsored results). A search for 'cottages in devon' will also display per click results, labelled as sponsored results. Page 1 positioning can be guaranteed using these based on paying a cost per click on the ad. The advantages of pay per click include - you can budget whatever you like, you only per per traffic receeived, you control the ad copy so you can tailor it for special offers/breaks etc and it spossible to identify which keywords perform best in terms of enquiry so providing you with the information to maximise a campaign.
Organic results on Google. These make up the bulk of the results on Google and are the hardest to achieve though can ultimately bring in the most amount of traffic. Its possible ot appear for a large number of phrase variations e.g. cottages in devon, devon cottages, holiday cottage in devon, devon holiday cottage, cottage holidays in devon etc so attratcing alot of potential traffic.