Think about it - it allows you to advertise with the worlds biggest advertising medium - the Google search engine - for free with you only paying per call to action - click on your ad. Wouldnt it tbe great if you could buy an advert during the intervals of Coronation Street and only pay when someone actually listens to it and goes to your web site. Same thing in a round-a-bout kind of way!

Not only that but the advertiser has great control over who sees their ad, when and how much they pay for it! Genius FULL STOP.

The downside to Adwords is that 99 out of 100 people who use it dont know what they are doing to some extent, usually a very large extent. This means wasted clicks, money and time. 

About  50% of our new clients come to us with an initial conversation something like this...

 "Hi, we're looking for someone to manage our ppc campaign. We are using Adwords and dont really have the time to do it anymore and we dont think we're doing it right."

When we take a look at their Adwords campaign it is usually an absolute hash up and very basic and critical errors are in place. We have seen some accounts when the client has spend £thousands on a keyword or keywords that has never produced conversions. As Adwords is such a quantifiable medium there is no exc use for wasting money and effort on keywords, ad copy, strategies that arent making a ROI. Our Google Advertising Management ensures that every penny is pent for a reason and to effect.

See our Adwords Agency page for more details.

 -Andy

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