Many experts are predicting online advertising spend to surpass TV advertising this year with search marketing (and pay per click) the biggest growth area.

Its interesting that whilst many retailers once again saw a drop in high street sales this Xmas many companies were reporting staggering growth in online sales. Similarly there has been a massive jump in post Xmas sales online. Many of our clients as mentioned in earlier posts benefit from the post xmas buying rush. We have seen this year some online retail sales double over the immediate Post Xmas period. Many sad people even were seeking out bargains Christmas day! I anticIpate this trend to be even more powerful in Xmas 08 as more and more consumers look to avoid the high street crushes and more and more people accept online retail as a everyday habit.

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