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Yahoo & MSN Deal Off 11/2/02 PDF Print E-mail
MSN's recent bid to buy Yahoo in an attempt to increase its ability with Google is about to collapse.

Apologies for the recent lack of blog entries - ive been massively busy with new clients, office moves and a sick dog!

You may of heard that MSN is in the throws of buying Yahoo in an attempt to broaden its ability to compete with search engine giant Google. It looks like its about to fall through however.

Yahoo has continued to lose pay per click market share to Google Adwords and MSN has always been a distant 3rd. Its my opinion that the new look Yahoo Search Marketing or Panama ppc system quite frankly has not been received well, by myself included, and more and more ad spent continues to go Google Adwords way. MSN in an attemtp to buy Yahoo can only be seen as an effort to merge 2nd and 3rd best search engine and pay per click providers to stop losing useage and advertising revenue to Google Adwords.

 Im sure i'll be blogging lots more abotu this in the weeks, months to come!!!

 - Andy

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