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Online Strategy

Applying knowledge & innovation for success

Although we offer individual services such as PPC management, where we can offer real value is through development of your web strategy. There are any number of ways to increase traffic to your web site and an awful lot can be done to increase conversion rate and site performance too.

We always start with a detailed evaluation of your site, business model and web analytics to identify strengths, weaknesses, opportunities and threats (yes thats old school marketing) and it’s through this diligence and analytical approach that ideas for web site improvement and online marketing techniques develop. In this business, people are usually interested in the techniques first, (PPC, SEO, email marketing etc) and strategy second, once the techniques failed to deliver. We ensure we do things the right way round and can deliver business growth through innovative, well-crafted idea’s and through implementation of those ideas.

Web strategy is a pretty broad topic and we’d suggest we undertake a free, no obligation review of your current business model, web site and analytics to show you that we really can deliver revenue gain.