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Website OptimisationWe are a website optimisation company delivering effective and no nonsense SEO services and ultimately increased search engine rankings and traffic for our clients. Website optimisation and the subsequent effects it can have on targeted traffic volume can make it one of the most powerful and effective marketing activities available to your business. What does a website optimisation company do?Essentially website optimisation is a very simple concept. Our job is to make sure that: 1) Your site has the right content (keywords) in the right places on the site. In order to work out whether or not Google sees your site as relevant enough to display on the 1st page of its search results for keywords searchers are using Google will look at your content to establish how relevant your site is to what the searcher is searching for. This means you must have the right content (keywords) in the site but importantly in the places that Google is looking e.g. page titles, navigation, 'header tags' and other key areas. As a website optimisation company we make sure your site complies to this so you have the best chance of Google seeing your site as relevant enough to put it on 1st page. 2) Fixing any technical issues with the site. There can be technical issues with the site affecting how well Google ranks it in its search results. These problems could include site navigation that Google cant read or the site having no xml sitemap. Very often these problems can be an inexpensive quick fix and make a massive difference to search engine rankings. 3) Offsite optimisation. Offsite optimisation or offsite SEO isnt actually concerned with the physical website itself or in true terms website optimisation. Offsite SEO is concerned with ensuring that the website has quality and relevant links to it. The value of this is that Google looks at the context and content of the page within which links to your site and this helps Google work out what your site is about. For example if you sell Rolex watches and you have a link on a site or page about Rolex watches it further establishes Googles understanding that 'Rolex watches' is a phrase that you are relevant for. The additional value of having quality links to your site is that Google see's it as a vote of confidence or authority and so is more likely to trust your site as a relevant source of information. For further information about our website optimisation company and services please see our SEO FAQ's. WE ARE HAPPY TO CONDUCT A FREE WEBSITE OPTIMISATION ANALYSIS OF YOUR SITE AS PART OF OUR A NO OBLIGATION PROPOSAL                |